OpsWiz Blog

Business, organisation tips & insights

Marketing Sarah Brand - OpsWiz Marketing Sarah Brand - OpsWiz

The 10 Things Potential Clients Look For on Your Website (That You Probably Haven’t Nailed)

When someone lands on your website, they are not really reading. Not at first.

They are running a quick, mostly unconscious checklist.

·      Can she help me?

·      Can I afford her?

·      Do I like her?

·      Is this for someone like me?

And they are deciding all of it in a handful of seconds, long before they have read the bio you took so long deliberating over.

Most wellness websites do a lovely job of looking nice. Far fewer.

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

You Don't Have a Tech Problem. You Have a Process Problem.

You bought the scheduling app. You signed up for the invoicing software. You watched three YouTube tutorials at midnight and still cannot get the thing to do what it promised on the sales page. You are not failing at tech. Tech is failing you. And honestly, the whole industry has a lot to answer for.

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Why HubSpot is Fantastic for Your Solo Business (But Why I Would Never Recommend It for Marketing)

The moment you make your first sale, you're in business! Suddenly, you find yourself acting as the CEO, the IT helpdesk, marketing, finance department, and the admin assistant, all with zero training.

No-one ever taught you how to do it all, but here’s some game changing advice, which will save your business and your sanity!

Read More
Business Tips Sarah Brand - OpsWiz Business Tips Sarah Brand - OpsWiz

How Not to Make an Ass of Yourself With AI

There is no doubt, AI is a powerful production tool, but it is not a complete content strategy. Let’s be honest: training gave you the elite clinical skills to transform your clients' lives, but absolutely nothing in your schooling prepared you for the relentless, firefighting chaos of digital marketing. When you are already drowning in a sea of admin, it is incredibly tempting to

Read More
Business Tips Sarah Brand - OpsWiz Business Tips Sarah Brand - OpsWiz

A Lot of Small Business Owners Don't Realise That These Habits Turn Leads into Clients

You have built a beautiful practice through sheer grit, talent, and dedication. Yet, it is incredibly common for successful practitioners to find themselves 'successful but strangled', elite in their craft, but completely underwater with their operations. You are networking, putting yourself out there, and generating interest, but if you don't have a structured digital backbone to catch those leads, that hard work slips through the cracks.

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

My Top 10 Tips for Tools

When you’re running a business on your own, your tools are effectively your teammates. But if you pick the wrong ones, or use them the wrong way, they just become another thing on your to-do list that makes you want to scream.

After years of "businessing," both in big corporates and for myself at OpsWiz, these are the 10 tools

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

The Performance Review you never asked for (but desperately need)

If you worked for a director who refused you basic training, froze your budget for essential tools, and expected unpaid overtime every single weekend, you’d have walked out months ago.

But because you’re self-employed, you call it "hustling” and for some reason it’s okay.

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

From Therapist to Coaching Powerhouse

Our client, a dedicated practitioner, was ready to transition from a traditional therapy model to a scalable coaching practice. While she possessed the passion and drive, she was stuck in the Heart-Centered Trap, frantically running all aspects of her business without the strategic infrastructure to support her.

She was facing several "Missing Manual" moments:

The Manual Invoicing Cycle: Despite having an accounting system, she

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

The More Profitable Me Framework

Steps 3, 4 & 5 - Getting Ready to Level Up,

I'm curious. Why do you think that business owners think they need to be a rock? An island, operating independent of all help? And if you're old enough and wondering... Yes, I was inspired by Simon and Garfunkel.

What is noble or even sensible about juggling multiple roles, wearing all the hats, and trying to make every part of your business run smoothly (even the parts you don't like or aren't good at)?

Trying to do it all might be okay initially, but how long before it becomes

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Auto-Renewal: Friend or Foe?

Remember the days of paper files? Sure, they were tangible, but they could get lost or misfiled, and accessibility out of the office was a nightmare. If you forgot to take it or left it somewhere there was no going back! The cloud has made it much easier to manage our business data from where ever we are, in a way that can be shared across our business but that convenience comes with some challenges not all of us are ready for…

As small business owners, we all love a good software subscription. The promise of automating tasks and making life easier is just too

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Hey, ADHD Business Owner,

It's been a long time; too long! How have things been with you? Today, I was reminiscing about our time working together and how frustrating I found it! 😅 You always ran off after the next shiny software package, adding another subscription to our expenses, only to realise that once I got my hands on it, it did exactly the same thing as the software we already had and didn't use properly. Saying no to you was a challenge because you always had such excellent reasons why we needed it. Although, transferring data from CRM…..

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Life Admin - Never a Pleasure; Always a Chore!

If you've found this blog and you’re thinking, "Why is there even a need for these tips?" Congratulations! You've probably hacked the adulting code, and there's no need to read on. But if your life seems to consist of running from one potential life admin disaster to another, with no end in site, thank goodness you’re here! Perhaps I can help?

When we were children, we couldn't wait to be 18 and become an ADULT! 🍾 We pictured the power to choose, to be free, to shape…

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Stop Reading, Start Listening.

Books have the power to inspire, educate, and provide new perspectives, but let's be honest: I just don't enjoy reading! The thought of getting stuck in some dry old pages of boring business books sends me into a spiral of procrastination and avoidance tasking.

BUT! Having someone read to me while I take care of low-value tasks is something I can do! Now, don't be thinking I'm all fancy, with 'people' who fetch me stuff and read books to me whilst I recline with a glass of wine...

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Overwhelmed & Underpaid – Welcome to Your Business!

'Start your own business', they said; 'it will be fun', they said - no more 9 to 5, no boss telling you what to do, and the money you earn goes into your pocket, not the bosses; it sounds like a dream come true, right? So, you set up on your own and now you are working harder than ever because it's your business and if you don't do it, who will?

Read More
Sarah Brand - OpsWiz Sarah Brand - OpsWiz

Unlock Your Business with CRM.

Maintaining customer relationships and converting leads can be a lot of work for a small business. With so many tasks fighting for your attention, it's easy to get bogged down in administrative work. These constant, competing demands can cause an imbalance, leaving less time to think about the future. A simple Customer Relationship Management (CRM) system can empower you to take charge of the chaos, giving you clarity and the time you need to take your business to the next level.

Read More